Privacy Policy

9finity has created this privacy statement in order to demonstrate our firm commitment to your privacy and security. This document describes 9finitys’ practices with respect to the collection of user information from this Web site. This document only applies to the 9finity site

As a visitor to 9finitys’ web site,, you have the right to understand our information privacy practices prior to providing 9finity with any of your personal information (Personal information includes information that can be linked to a specific individual, such as name, address, phone number, or e-mail address).


By providing you with this Privacy Statement, 9finity is pledging our continued commitment to protecting the information you provide to us.

Privacy Statement

This 9finity Privacy Statement discloses the information privacy practices for 9finitys’ web sites, and ("9finity").


Information collected about you

9finity collects personal information about you that you specifically and voluntarily provide. Personal information includes information that can identify you as a specific individual, such as your name, mailing address, phone number, or e-mail address. Although you are required to register at 9finity in order to purchase, your personal information is needed in order to process and fulfill your order requests. Many areas of 9finity can be accessed without providing any personal information. On all 9finity pages that collect personal information, we specifically describe what information is required in order to provide you with the product or service you have requested.

9finity collects personal information when you:

• Register at 9finity
 o 9finity collects your e-mail address and password when you register at our web site.
• Complete user profile information
 o 9finity collects the full name, address, city, state, zip, country, e-mail address, shipping information and credit card information. This information is stored in the My Account area of 9finity.
• Purchase merchandise

 o 9finity collects the billing address of the debit or credit card that is used to make a purchase. We will also collect debit and credit card information, including card number, card type, cardholder name, and expiration date, in order to bill you for your purchases through 9finity.
• Participate in a survey or contests
 o Occasionally, 9finity may offer our site visitors an opportunity to participate in a survey or contest. Information collected by 9finity when you participate in a survey or contest may include your full name, e-mail address, and street address.
• Contact 9finity
 o 9finity collects personal information such as your full name, zip code, e-mail address, and/or contact number whenever you submit a question or suggestion, or request assistance with viewing your account, logging on to 9finity, or accessing your account.

Cookies and other web site technologies

Some information is collected automatically every time you visit 9finity. 9finity and our third-party marketing partner collect information about your computer and assign you "cookies" (small, unique identifier text files) when you visit 9finity. You do not provide this information—it is collected automatically as a means of supporting your visit to our site. Cookies do not contain any personal information. This anonymous information may be used by our marketing partner to deliver advertisements for products and services tailored to your interests on this site or other sites that you visit.

Most browsers are automatically set to accept cookies but provide features that enable you to be notified when a cookie is to be placed on your browser, decline the cookie, or delete cookies that have been placed on your browser. Most mobile operating systems also provide you an option in the device settings to limit ad tracking associated with your device id. You may also check your web browser’s instructions, help files or privacy documentation for further information. You should be aware, however, that some functions of our website or application may not work or may work slowly if a cookie is refused. This 9finity cookie may be used to provide enhanced online display advertising tailored to your interests. To opt out of this advertising provided directly by 9finity, click here. When you access the My Account area of the 9finity web site, 9finity requires you to sign in using your e-mail address and password. Once you sign in we record the e-mail address in the cookie file on your computer. We may also record your password in this cookie file. Permanent cookie files remain on your computer's hard drive until you manually delete the file.

Use of Technology

These technologies may be used to help us see which of our interactive experiences online users like most for example, by keeping track of the number of times a video, widget or other media is accessed or embedded on social networking sites; and on which social networking sites it is embedded, based on inquiries that are sent to our Services. Cookies, clear gifs, and similar technologies also allow us to associate your online navigational information, or purchases and interactions (both online and offline), with any personal information you provide (such as name, address, phone number, survey responses, and email address). We'll associate this information to deliver products and services to you; to improve our business; to transact business; and to market our products and services on this and other online services and through a variety of media like email, mobile advertising, and direct mail. As an example, we may use cookies to keep track of what you put into your shopping bag. That can help us contact you if your online session is disrupted in mid-purchase, resulting in an abandoned cart. We can also use this technology to determine whether you'd be interested in participating in special events, given your preferences. The end result is a more personalized experience that's tailored to your needs and tastes.

Information Others Observe or Collect through Technology:
We evaluate and select third-party partners to help us provide certain features on our Service and analyze our visitors' preferences. These partners may use some or all the technologies described above.

How is technology used to serve our advertisements on other online services and what choices do you have?
We also contract with third-party advertising companies, which may collect information about your online activities on the Services, over time and across third-party websites and online services, for use in delivering tailored online display and banner advertising to you on other websites and online services. To serve this advertising, these third-party companies place, use, or rely on the technologies described above, including cookies, clear gifs, device identifiers and similar technologies to obtain information about customer interactions with us through our Services and interactions with other online services. These companies use the information they collect to serve you ads that are targeted to your interests.

For information about opt out programs that these third party advertising companies participate in, and to opt out of the use of website browsing data for interest-based advertising by companies that participate in these programs, click the following: NAI Opt Out or, DAA Opt Out. To opt out of the use of data collected from the mobile applications on your device to serve ads that are targeted to your interests, consult the settings on your device. You can also click the preference icon that may appear on some of our advertising served through use of these technologies.

How do our Services interact with third-party services and content?
We may link to third-party sites and services, or otherwise display third-party content through our Services. We do this for your convenience. We don't endorse or generally have any affiliation with these third parties. And we don't control and aren't responsible for their practices. It is possible that the third-party providing content through our Services may collect or observe information through its use of technology. Whether the third-party content appears within our Services (like a map frame), or you leave our Services to view it, those service provider's terms, conditions, and privacy policies govern your online experience (unless we post a statement that indicates otherwise). Please view their terms of service and privacy policies if you have any question about their practices.

Here's a partial list of the third-party content and services available through or via our Services:

1. Inline Framing
We may embed content on our Services from other online services, such as live or recorded video.


2. Sweepstakes, Contests, and Survey Sites
We may rely on the expertise of third-party service providers to run sweepstakes, contests, and surveys. Navigation to these sites may be seamless so that it appears you're still using our Services. In these cases, the third-party's privacy policy may apply to any personal information you provide in connection with the event. So please take note of who's running the event in question; and the terms, conditions, and policies that apply.


3. Social Networking and other Third-Party Sites and Services
We may at times facilitate easy access to third-party sites and online services, like social networks and other services that host user-generated content. This may include easy click-through access, the ability for you to share content on third-party services, or even "single sign-on" to these services. The third-party's privacy policy applies to any information or content you provide through these services.”


How 9finity Uses Online Remarketing Campaigns

9finity uses remarketing programs allowing us to reach people who previously visited the website and match those people with the appropriate message. If you want to opt out of the display of our online advertising, which appears on other Web sites, and which is based on online interactions with, then please click the preference icon that may appear on such advertising.

For more information about your options regarding the use of data by Google Analytics, please go to: .

We do not respond to web browser "do not track" signals at this time. We await the result of work by the policy community and industry to determine when such a response is appropriate and what form it should take. We do allow you to exercise choice regarding the collection of information by third parties about your online activities over time and across third-party websites or online services for online interest based advertising purposes by going to or or .

For more information on your opt-out choices on your mobile device, please visit the iAd Network Advertising Settings page at for iOS-based devices and Google’s Ads Settings page at for Android-based devices.


Computer information

9finity collects certain technical information from your computer each time you request a page during a visit to 9finity. This information is collected from your computer's web browser and may include your IP address, operating system, web browser software (i.e., Google Chrome, Firefox, Safari or Internet Explorer), screen resolution, and referrer web site. Wireless users: Please check with your wireless company if you are using your cellular phone to access the Internet to understand whether personal information may be used to identify you.


Our legal obligations

9finity may also disclose information against someone who poses a threat to 9finitys’ interests (such as customer fraud) or whose activities could bring harm to others.

Other web sites

There are several places throughout 9finity that may link you to other web sites that do not operate under 9finitys’ information privacy practices. When you click through to these web sites, 9finitys’ information privacy practices no longer apply. We recommend that you examine the privacy statements for all third-party web sites to understand their procedures for collecting, using, and disclosing your information.


Control access to your information

9finity believes that site visitors should have control over the collection and use of their personal information. You have access to your information in the following areas of 9finity:

Your Account
The My Account page on 9finity allows registered visitors to view and change their account settings. The e-mail settings option lets you change your e-mail address. You can change your shipping information from your account profile; update your name, phone numbers, and credit card information associated with your profile. You can also close your 9finity account by sending an e-mail to:


Communications from 9finity

You will receive communications from 9finity when you:
• Request a forgotten password on your account
 o When you request your password, we will send your password via e-mail. All you need to enter is your e-mail address.
• Make a purchase
 o Each time you make a purchase through 9finity you will receive confirmation of your new purchase via e-mail.
• Elect to receive special promotional marketing communications
 o When registered at 9finity, you will occasionally receive opt-in e-mails notifying you of special promotions, if you sign up for this service. Special promotional e-mails are intended to inform you of new or unique swimwear or special deals that are available on 9finity.
• Contact 9finity with questions/suggestions
 o When you request assistance with viewing your account, logging on to the 9finity web site, or accessing your account, we will respond to you via e-mail, live chat or telephone.


Protecting your information

We want our site visitors to feel confident about using 9finity to make a purchase, so we are committed to protecting the information we collect. 9finity has implemented a security program to keep information that is stored in our systems protected from unauthorized access. Currently, 9finity only stores the information you provide when registering at 9finity.

Our systems are configured with data encryption, or scrambling, technologies, and industry-standard firewalls. When you send personal information to 9finity over the Internet, your data is protected by Secure Socket Layer (SSL) technology to ensure safe transmission.

To verify the security of our site, look at our URL in your browser window. The letter "s" added to the "http" indicates that SSL is in effect. In your internet browsers, a closed padlock appears in the corner when you are in secure mode. Also, in many cases, your browser will warn you if you are about to send information via a site that is not secure.


Your California Privacy Rights

If you are a resident of California, you may submit a written request to 9finity to learn how 9finity has shared your information with third parties for their direct marketing purposes. In response to your written request, 9finity may provide you with a notice describing the cost-free means you may use to opt-out of 9finity sharing your information with third parties if the third party will use your information for their direct marketing purposes. If you would like to exercise your rights under California law, please send your written request to the email address or mailing address listed below. Your written request must include your mailing address so that 9finity may provide you with 9finitys’ notice and third-party direct marketing opt-out form. 9finity will provide you with this form within thirty (30) days of receiving your written request.

E-mail at


Web Push Notifications

Depending on which device you use, you may receive, upon giving your consent, push notifications regarding our offers, new items, your wish list and your cart.


To deactivate notifications, depending on the platform and/or browser used, follow the steps listed below:


• Desktop:

  Right-click on notification > Disable notifications from


• Common Browsers

  • Chrome: Settings > Show advanced settings > Privacy - Content Settings > Notifications - Manage Exceptions > Enter "" and select "Block"

  • Firefox: Options > Content > Notifications - Select > - "Block"

  • Safari: Preferences > Notifications > From here select "Deny"

• Mobile:

  Access the notification center > Site Parameters > Notifications > Block notifications from


Changes to the Privacy Statement

9finity reserves the right to modify or amend this Privacy Statement at any time and for any reason. If there are material changes to this statement or in how 9finity will use your personal information, 9finity will prominently post such changes prior to implementing the change.

Regardless of later updates, we will abide by the information privacy practices described in the Privacy Statement posted at the time you provided us with your information.

If you have questions about our Privacy Statement, please submit your questions to our Support Team!


Contacting 9finity

We want to make sure you have control over your online experience as a 9finity customer, from purchasing your merchandise to protecting your personal information.

9finity customer service agents are ready to help with your 9finity concerns Monday – Friday, 8:00 AM to 5:00 PM (CST). When you need help, please send us an email at  Agents will address any questions or concerns you may have about your 9finity purchases. We will do our best to respond to your request for assistance or other questions about 9finity within 24 hours.

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